Muhammad Ali + RUDIS
RUDIS Announces a New Wrestling Gear Collaboration with The Greatest of All Time
New York, NY – May, 1 2021 – RUDIS, the #1 athletic apparel and equipment brand for Olympic-style wrestlers, is excited to announce a new collaboration honoring the legacy and fighting spirit of The G.O.A.T. The Muhammad Ali + RUDIS collection features an assortment of wrestling apparel including singlets, warm-ups, t-shirts, and more. This launch is the first of its kind and paves the way for an Ali-inspired wrestling shoe launching later this year. The collection can be viewed at rudis.com/muhammadali/.
“Everyone knows Muhammad Ali; his name alone evokes emotion,” said RUDIS co-founder and CEO, Jesse Leng. “There has always been a natural connection between the world’s oldest sport and the world’s greatest athlete. However, until now, Muhammad Ali has never officially been woven into the fabric of wrestling.”
This collaboration builds on a growing legacy of athletes being honored by RUDIS through its premium lines of apparel, shoes, and gear. The brand recently commemorated United States wrestling legend Dave Schultz with the Sly Fox line, as well as track star Jesse Owens and famed football coach Vince Lombardi.
“Muhammad Ali and RUDIS are synonymous with authenticity and heritage, making this collaboration a natural fit,” said Marc Rosen, President, Entertainment, at Authentic Brands Group (ABG), which, in conjunction with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT), owns Muhammad Ali Enterprises. “We are delighted to partner with RUDIS for this exciting collection.”
For more information, visit rudis.com/muhammadali/.
Established in 2013 and based in Ohio, RUDIS is the leading brand in amateur wrestling. RUDIS specializes in the design and merchandising of lifestyle apparel, footwear, performance gear, and team uniforms for wrestlers of all ages. RUDIS outfits and honors the best athletes in the sport while also integrating licenses such as MARVEL, ROCKY, AC/DC, Muhammad Ali, Jesse Owens, and the USMC into the fabric of wrestling culture.
About Muhammad Ali
Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time.
His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world.