Sports Illustrated X RUDIS Press Release
RUDIS Debuts a New Apparel Collaboration with Sports Illustrated
New York, NY – September 21, 2021 – RUDIS, the leading athletic gear and apparel brand for amateur wrestlers, is excited to announce the launch of a brand-new collaboration with Sports Illustrated. The SI x RUDIS collection features an assortment of t-shirts, hoodies, polos, hats and more. To shop the collection, visit RUDIS.com/sports-illustrated-x-rudis/
“The goal at RUDIS has always been to authentically tell the story of wrestling and to use sport as a vehicle to connect people,” said RUDIS co-founder and CEO, Jesse Leng. “Sports Illustrated is the ultimate voice of the sports world and it is an honor to partner with such a respected and historic brand.”
RUDIS continues to expand its reach in the sports world through partnerships with iconic brands including Muhammad Ali, Vince Lombardi, Jesse Owens, Rocky, and more. Sports Illustrated is an exciting addition to the growing roster of RUDIS collaborations that hit home with the wrestling community.
“Sports Illustrated has honored the lives and careers of world class athletes for 67 years and this collaboration with RUDIS celebrates those stories in a new way,” said Michael Sherman, VP, Media Brands at Authentic Brands Group (ABG), owner of Sports Illustrated. “RUDIS has amassed a passionate and loyal following and we are proud to unveil this inspiring collection for them.” For more information, visit RUDIS.com/sports-illustrated-x-rudis/.
Established in 2013 and based in Ohio, RUDIS is the leading brand in amateur wrestling. RUDIS specializes in the design and merchandising of lifestyle apparel, footwear, performance gear, and team uniforms for wrestlers of all ages. RUDIS outfits and honors the best athletes in the sport while also integrating licenses such as MARVEL, ROCKY, AC/DC, Muhammad Ali, Jesse Owens, Vince Lombardi and 4 U.S. Military branches into wrestling culture.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, culture, lifestyle and entertainment, Sports Illustrated’s brand verticals span content, consumer products, digital ventures, events, and experiences.
Media has been the heart of Sports Illustrated since its inception 67 years ago. Its award-winning media enterprise delivers powerful storytelling across platforms ranging from digital and social media to the
monthly print magazine. Get in-depth features, probing profiles, up-to-date news and stats, iconic and beloved photography from top sportswriters in the game at SI.com.
Stories from the pages of Sports Illustrated are brought to life through books, film, television, and podcasts. Sports Illustrated brings unique and authentic perspective to marquee events and immersive brand activations including The Sports Illustrated Awards, The Party, and Club SI.
Brand extensions include Sports Illustrated Swimsuit, which continues to set the cultural tone and evoke discussion about what defines beauty on a global scale, and Sports Illustrated Kids, a destination that connects kids through their passion for sports.
For more information, visit SI.com.
Michelle Ciciyasvili – Sports Illustrated