RUDIS Wrestling Gear and Luminary Group announce partnership in release of Vince Lombardi, LEGEND apparel.
April 14, 2021: RUDIS Wrestling Gear is pleased to announce its most recent venture with Luminary Group with the release of a signature apparel line honoring the bold and competitive spirit of legendary football coach, Vince Lombardi.
Vince Lombardi, LEGEND is the culmination of RUDIS’ continued commitment to create authentically expressive apparel paying homage to pioneers in American sport.
“Honoring Vince Lombardi was an easy one for us,” said RUDIS Managing Partner and President, Jesse Leng. “While it’s no secret that amateur wrestling is nearest and dearest to the collective heart of our company, recognizing competitive and transcendent greatness – no matter what the arena – is always an easy decision. Principle and character rise above all else, and everything Lombardi’s legacy represents aligns perfectly with our company’s values.”
Luminary Group, a full-service licensing company and the exclusive representative of some of the most iconic, celebrated personalities in history has collaborated with RUDIS in the past.
“Similar to our line of apparel honoring Jesse Owens, our work with Luminary Group on this project brought us outside the sport of wrestling,” Leng said. “Our mission with this project was capturing Lombardi’s spirit, a spirit that demanded greatness and settled for nothing less. It’s a trait shared by all legendary champions, but especially this son of Italian immigrants who became one of the most distinguished leaders in history – a trait that doesn’t demand victory every single time on the mat, gridiron or track, but does demand the relentless pursuit of victory.”
After coaching in high school and at Fordham University, Lombardi coached for 5 years at West Point. The discipline he witnessed under legendary head coach Earl “Colonel Red” Blaik impressed itself upon Lombardi’s coaching style.
In 1954, Lombardi accepted his first position in the NFL with the New York Giants. Five years later, upon accepting the head coaching position for the Green Bay Packers, Lombardi began the journey that would leave his permanent mark on American sports history. He led the Packers to 5 NFL championships in 7 years and won the first two Super Bowls at the conclusion of the 1966 and 1967 seasons.
Lombardi never had a losing season in the NFL, compiling a record of 105 wins, 35 losses and 6 ties.
To those who played for him, Lombardi’s epic, fiery style was rooted in his commitment to the pursuit of excellence.
“In every walk of life – whether in athletics or business – perfection is elusive,” Leng said. “But the pursuit of perfection should be a constant. It was a pursuit that burned inside Vince Lombardi in all that he did, and it is something we foster here at RUDIS in all that we do.
“We’re confident our customers will love the Vince Lombardi, LEGEND apparel. We accomplished our goal of communicating the deep respect we have for this legendary man and coach, his ideals and his passionate pursuit of excellence.”
Exclusively available at rudis.com.
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